If you give the paper, The Aesthetics of Reading, a look, you'll be able to observe how intricate and complex typography really is, why it needs to be such a focus, and just how it effects from the reader's mood and cognitive performance.
However if you do not have enough time or would just like me to summarize it all, well, here it is.
Researchers found following the study was that if the document is properly typeset, it not only makes it much simpler to read through, but additionally pleasing and simpler. Having said that, bad typography causes it to be harder to read through the version which quite obviously, in return, makes people disinterested. If anything you're designing is properly typeset, you can easily put in as much information as you'd like also it would still not be a nuisance to read.
It was also found that good typography boosts cognitive performance. This means good typography makes it easier to perform whatever task will become necessary. Now, I bet this is certainly something you did not expect.
Typography has a very clear impact on the feeling of the reader and also impacts productivity, engagement and creativity.
Now, moving forward to explaining the effects a little more in depth.
Why It Matters
If you should be not really sure why should you pay attention to typography, to make it simple, it's ways to maintain your reader's focus on your illustration, brand or design. Yes, pictures can speak a lot of words, and thus can your logo or other illustration. But typography plays quite a bit into the length of time they keep taking a look at your work, in addition to impact it will make on them.
The fonts, colors, sizes and the rest you use matter. It is possible to give this study a read if you want more information. Typography can be an art however you still need to look at its roots in human cognition.
It is possible to grab attention by styling your words differently, and also add them to a priority or importance list that makes it easier when it comes to mental faculties to investigate and understand them and makes mental processing easier.
How to Get Started
Well, you need to know what it really is that you're trying to achieve. The purpose of your typography project should really be clear. Knowing what you need your readers to feel is essential and then working by continuing to keep that thought in your thoughts shall help you in clearly emphasizing the weather.
Try different font styles, sizes, colors, underline the written text, make it bold, italicize it or anything you need to do making it convey that exact mood which will let people know about your work and not only grab their attention on first sight but ensure that is stays there for a while. If you're a layman, you can just check out a logo design tool yourself and find out what works in your favor and so what does not.
Also, don't forget, that it's very important for your text to be legible, even in small fonts. The characters should be able to be identified correctly and then make the entire process of reading your text smoothly without needing to invest a lot of effort in understand the first letter alone.
Following are some things you will need to keep in mind to improve your typography skills.
• Simple letter types - fonts
• Avoid caps or all caps
• Line Length
• Line Spacing
• Letter Spacing
• Your Audience
• Complementation - Contrast and Vibrancy
In Closing
Typography is an art form that focuses on the visual element of the written word. By simply appropriately visualizing it to your potential audience, you are able to create an unforgettable impact. For almost any designer, it is vital to pay for close focus on typography and work towards mastering their skill from it when they wish to develop and improve their career when you look at the design industry.
